 |
 |
 |
 |
 |
 |
 |
Clients Barry M
Barry M is Britain's largest cosmetics company
Sweetapple started working with Barry M in 2007. Recognising the massive opportunity for the brand
within its core 14 - 25 year old female market, Sweetapple created a number of highly successful campaigns.
Discovering, sponsoring and promoting YouTube make up tutorial guru Lauren Luke (aka Panacea81) on YouTube.
Sweetapple secured numerous PR hits for
Lauren and Barry M including securing a
BBC 1 documentary.
Lauren is now the world's most subscribed YouTube guru and has started a successful career in the beauty industry. Barry M gain gained highly significant exposure as a result of the association.
Creating the Barry M Bunny and
Bunny Cam!
Barry M has never tested its products on animals.
Bunny Cam and the Barry M Bunny provided an
original, fun and highly successful way to make
this point and to appeal to Barry M's target market.