Clients Pioneer
Pioneer asked us to create a press and
poster advertising campaign for their
range of ‘Precision’ hi-fi.
As the product was essentially a series of black boxes, we decided to focus on the target market’s love of hi-fidelity music and the hidden detail the system could deliver. We hoped to capture the musical magic a great hi-fi system can reveal.
The Ad Campaign:
Hidden in the photograph opposite are the titles of 25 famous pieces of music ranging from pop hits to jazz greats to classical favourites.
If you know your music you should be able to identify all 25 titles.To help we have listed artists/bands below.
Simply match each name with a hidden title.
• Pink Floyd
• Tchaikovsky
• Puccini
• New Order
• Led Zeppelin
• Roni Size and Reprazent
• Frank Sinatra
• Madonna
• Paul Hardcastle
• The B-52s
• Motorhead
• The Steve Miller Band
• Shakin’ Stevens
• Tchaikovsky
• Puccini
• New Order
• Led Zeppelin
• Roni Size and Reprazent
• Frank Sinatra
• Madonna
• Paul Hardcastle
• The B-52s
• Motorhead
• The Steve Miller Band
• Shakin’ Stevens
• Rimsky-Korsakov
• Elvis Presley
• Abba
• Tears for Fears
• Holst
• The Beatles
• Peter Gabriel
• The Rolling Stones
• The Dave
Brubeck Quartet
• Miles Davis
• Primal Scream
• The Stranglers
• Elvis Presley
• Abba
• Tears for Fears
• Holst
• The Beatles
• Peter Gabriel
• The Rolling Stones
• The Dave
Brubeck Quartet
• Miles Davis
• Primal Scream
• The Stranglers
Working with The Teds Agency, we delivered the whole campaign: competition, dealer incentives, in-store promotions, photography and media buying.
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