Remember Me

A Sweetapple Idea for Roadpeace

Remember Me campaign was created for RoadPeace – the UK road accident victims’ charity. The ‘Remember Me’ Weeping Flower sign was created by Sweetapple and given to the charity principally to provide a permanent memorial to lives lost or blighted through road crashes. It was also intended to provide a poignant warning to other road users regarding the everyday risks of road use.

Since its launch, the campaign has received extensive TV, radio, press and social media coverage, over 4,000 Remember Me signs have been placed on Britain’s roads and the Weeping Flower image has been used to front various RoadPeace campaigns. These have included projecting the image on to City Hall in London and using it to highlight the connection between Safety Cameras and road deaths by TfL.


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