Filippo Berio

PR, Marketing and Copywriting

Filippo Berio has been the UK’s leading brand of olive oil for over 30 years. Sweetapple has worked with Filippo Berio UK and its parent company, Salov, since 2000.

Sweetapple has delivered on a wide and constantly changing marketing brief from Filippo Berio UK. From providing Trade and Consumer PR, to copywriting consumer and trade brochures, websites, newsletters, press ads, guides to olive oil and recipe books, Sweetapple has been involved in many aspects of the business.

Sweetapple also played a pivotal role in the creation of Filippo Berio’s original TV ads (which ran for ten years!), press ads and, more recently, supporting the set up and running of the Company’s Facebook pages and the creation of Filippo Berio’s latest global TV ad campaign for Salov, ‘The First and Last Name in Olive Oil’.


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