The Amazing Game that’s Changed the Way Millions of Men go to the Toilet

Sweetapple created Peeball to raise awareness and funds for prostate cancer research. Since its launch in the UK, Peeball has reportedly raised over £1,000,000 for charities around the world.

Peeballs are biodegradable compacted-powder balls that can be purchased for fun, or placed in gentlemen’s urinals and destroyed using the power of the urinary stream!

Peeball was available in many retail outlets including the Mitchells and Butler and Scottish and Newcastle pub chains, Virgin, River Island, Maplin and Ryman, and via the web.

Peeball was conceived by Sweetapple as a new approach to charitable awareness and fund raising – an alternative to the worthy-but-dull badges and key rings that have become the mainstay of charity in retail. It was created to engage and amuse but also to highlight issues that would never usually be discussed socially or in mainstream media. Peeball used schoolboy humour to help communicate serious health and awareness messages. The game was featured on national TV (on This Morning, in radio programmes, including Radio 1 DJs ‘playing’ the game on air and a feature on the Steve Wright Show), newspapers, magazines and the local press. In addition, the Peeball on-line game has now been played more than 30,000,000 times.

Peeball won numerous UK awards including PR Week’s ‘Best Not for Profit’ Award and the IPR’s ‘Outstanding Achievement Award’ for Sweetapple. In addition, the Peeball Ball, attracted a stellar comedy cast and audience united behind the Peeball cause.

As a result of its success in the UK – Peeball has been adopted for launch by several other national prostate cancer charities.

In July 2015 Peeball was launched in Australia by Chemist Warehouse store group and supported by the AFL Coaches Association.


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